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Press Release

MEQUON, Wis., October 30, 2006 – Encrypta Gifts has introduced several new versions of its popular Encrypta cryptex in time for the 2006 Christmas holidays. The company now offers da Vinci cryptexes at prices ranging from $44.95 to $79.95.

The Encrypta cryptex is not a reproduction of the cryptex seen in "The Da Vinci Code," the blockbuster movie based on the best-selling book by Dan Brown. Rather than designing a product for movie buffs, Encrypta Gifts created its cryptex specifically for gift-givers.

Allen Oelschlaeger, one of the founders of Encrypta Gifts, said "We started the company because our friends and family told us our cryptex design could help people recapture the fun and excitement of gift-giving that's been lost in recent years due to the significant challenges of selecting truly thoughtful and appropriate gifts. Our product's multiple personalization options greatly simplify this task."

The Encrypta cryptex can be personalized for the recipient in four ways:

1. Custom seven-character secret code which unlocks the cryptex to provide access to a hidden chamber inside (e.g., MARRYME, LOVEYOU, GOODJOB).

2. Riddle or clue for the secret code that can be written on the included Encrypta greeting card.

3. Personal note and gift (money, jewelry) that can be concealed inside the cryptex's hidden chamber.

4. Personal message that can be printed onto a brass plate and adhered to the base of the cryptex.

This level of personalization – and the company's broad product line – enables the Encrypta cryptex to be a thoughtful and appropriate gift for almost any individual and any occasion.

Encrypta Gifts, based in Wisconsin, creates personalized products that help people create emotional connections with each other through gift giving. The company's Encrypta cryptex, priced at $44.95 to $79.95, can be ordered at http://www.EncryptaGifts.com or by calling 866-254-3812. The company's press room is at http://www.EncryptaGifts.com/press .